A rise in internet home searches
While the rise in internet usage by home buyers is to be expected, I think the following article emphasizes the need for an internet savvy REALTOR. My guess is that those searching for homes in Buckhead Atlanta are utilizing the internet for their home searches at an even higher rate. Here is the exert from the article I found most interesting: “Eighty-seven percent of home buyers used the Internet to search for homes, up from 71 percent five years ago. Not only has the trend in overall usage risen, but the percent of buyers who reported using the Internet frequently increased from 42...
Read MoreMarketing your home on the internet.
I’m constantly amazed at how bad agents can be in their online marketing efforts. Whenever I see a single photo in the MLS, when 12 photos are available for free, or horrendous shots, I wonder if the seller has any idea how awful their agent is in marketing their home. In a 2007 NAR survey, 84% of respondents stated they used the internet for their home search. Before choosing a listing agent, at a minimum you should look the agent up on the internet and see how well she represents her other clients. The Buckhead luxury home market demands a top marketing effort. I’m sure the...
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