HDR Photography for Real Estate
HDR is an acronym for High Dynamic Range. HDR photography allows for a greater dynamic range of light within a picture. In many photos, you might have one area with a lot of light and another area that is in the shade. In a traditional photograph, you would have to pick one of the areas for proper exposure, causing the other area to be “blown out” with light or extremely dark. Instead of trying to describe this problem, it will be easier to just show a couple of examples. Here are some photos of a dining room. The first one is exposed for the interior, so the outside window...
Read MoreThe Extreme Importance of Real Estate Photography
I’m going to go out on a limb and state there is nothing more important to your home’s marketing plan than its internet photos. In a 2007 NAR survey, 84% of respondents stated they used the internet for their home search. In sophisticated, upscale markets like Buckhead, Sandy Springs and Dunwoody; I’m confident the percentage is even higher. That little, internet thumbnail picture will be your home’s first impression to the real estate market. It’s absolutely imperative you put your best foot forward. Buyers moving to the Atlanta area can be a little overwhelmed by the choices...
Read MoreReally crappy marketing photos
I see a lot of awful internet home photos, but the ones from this Buckhead listing especially irritate me: Are you kidding me! This home is listed for $525,000 with a 6% REALTOR commission. So some poor soul, who probably really wants to sell her home, is paying a lot of money for a few barely discernable photos. I honestly feel sorry for the owners. They are probably receiving very little showing activity. With over 84% of buyers utlizing the internet in their home searches, it’s the first, and many times the only, impression a home has on the marketplace. When buyers are scanning...
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