Google your Atlanta or Buckhead REALTOR
The amount of potential buyers using the internet for their home searches is around 90%. My guess is in the upscale markets of Buckhead, Virginia Highland, Vinings, Sandy Springs and Dunwood that the percentage is even higher. In short, a professional presence on the internet is extremely important in getting your home sold for the most money. When evaluating agents, look up their website, Google search terms like “Buckhead homes” to see if the agent is ranked on the first two or three pages. You also need to make sure the agent understands the value of enticing home...
Read MoreHDR Photography for Real Estate
HDR is an acronym for High Dynamic Range. HDR photography allows for a greater dynamic range of light within a picture. In many photos, you might have one area with a lot of light and another area that is in the shade. In a traditional photograph, you would have to pick one of the areas for proper exposure, causing the other area to be “blown out” with light or extremely dark. Instead of trying to describe this problem, it will be easier to just show a couple of examples. Here are some photos of a dining room. The first one is exposed for the interior, so the outside window...
Read MoreReally crappy marketing photos
I see a lot of awful internet home photos, but the ones from this Buckhead listing especially irritate me: Are you kidding me! This home is listed for $525,000 with a 6% REALTOR commission. So some poor soul, who probably really wants to sell her home, is paying a lot of money for a few barely discernable photos. I honestly feel sorry for the owners. They are probably receiving very little showing activity. With over 84% of buyers utlizing the internet in their home searches, it’s the first, and many times the only, impression a home has on the marketplace. When buyers are scanning...
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