I recently sold a home on Habersham Rd. in Buckhead. The home sold in just under 6 months, which was under the Buckhead average of “days on the market” for that price range. The homeowners had already moved across the country and were getting sick of the hassle of being an absentee owner.
After a few months of marketing the vacant home, I discussed with them the idea of having a home staging company place a home manger in the property. I’ve mentioned the benefits of home staging on this blog before, so I was already an advocate. Once the homeowners agreed to a home manager, the home went under contract within 3 weeks and was sold in another 3 weeks.
The home had a large, “wide open” great room and master suite. I believe the staging helped potential buyers, who previously may have been overwhelmed by large blank slates, envision how the rooms could be set-up.
I don’t think a homeowner should expect their home to go under contract within 3 weeks every time a “stager” is utilized, but under the right circumstances, a home stager can change the whole image of a home. A vacant home, perhaps due to all the empty foreclosures on the market, can sometimes seem desperate. A tastefully decorated home projects an image of confidence.
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