I’m constantly amazed at how bad agents can be in their online marketing efforts. Whenever I see a single photo in the MLS, when 12 photos are available for free, or horrendous shots, I wonder if the seller has any idea how awful their agent is in marketing their home. In a 2007 NAR survey, 84% of respondents stated they used the internet for their home search.
Before choosing a listing agent, at a minimum you should look the agent up on the internet and see how well she represents her other clients. The Buckhead luxury home market demands a top marketing effort. I’m sure the percentage of people using the internet for Buckhead home searches is greater than the national average of 84%.
I’ve personally seen how buyers can be overwhelmed by the number of listings they need to sort through. Don’t forget many buyers are not exclusive to Buckhead and are looking throughout North Metro Atlanta. Instead of choosing homes, they look for reasons to make the list smaller and eliminate properties. If you’re home has one photograph, or really bad photographs, that’s as good a reason as any in narrowing a list of 100 properties down to 10 properties.
Marketing begins on the internet, before the buyer even gets near your home. My advice is to specifically ask your agent how she will market your home on the internet. Many agents wear their technology adversion like a badge of honor. Marketing on the internet has become too important to have an agent who rationalizes laziness at your expense.
Related posts:
[...] over 84% of buyers utlizing the internet in their home searches, it’s the first, and many times the only, impression a home has on the marketplace. When [...]